sarah cooley founder ceo

Hi, I'm Sarah Cooley. I'm the Founder + CEO here at Simply Curated. When I started Simply Curated back in 2012 it was just what the name implies, a curated online store with a minimalist aesthetic. In the beginning, I was only curating vintage pieces and my dream was to have a store where you could always find something special to brighten your mood. Eventually, I started to make soy candles in beautiful vintage barware and that just took off. Before I knew it I was selling more candles then vintage housewares so I decided that candles would be the new direction for the company.

Our candles are all hand-poured in our studio in Grand Rapids, Michigan. The 100% soy wax is blended in small batches with fragrances and essential oils. Our candles are 100% phthalate free and will burn cleanly all the way down. Every single candle is poured by hand and hand labeled and packaged. We are proud to make a product that is beautiful, sustainable and 100% Made in the USA. 



simply curated team


Sasha Saur

Wholesale Accounts Manager

Favorite Simply Curated Scent: Sage + Cedar

Mandie Zinger

Shipping and Fulfilment Manager

Favorite Simply Curated Scent: Botanical Collection No. 02

Julie Kuberski  

Production Manager

Favorite Simply Curated Scent: Vanilla Lavender