Wired put out a challenge to designers to redesign Craigslist. I quite enjoyed Khoi Vinh’s approach, which even manages to make Craiglist look a bit New York Times-ish (to nobody’s surprise of course).
One other lesson learned from Wired’s “challenge” is that no company in the world should ever hire Pentagram (or any other identity focused agency) to redesign a website that is geared towards providing services online. I feel sorry for the The Atlantic and hope Pentagram, an otherwise stellar agency, either grabs some real & innovative talent in the internet space or just refrains from doing interactive work, as it clearly has difficulty with usability and user experience design.
I read this article this weekend. Wired is such a terrific magazine. Unfortunately it looks more like a pamphlet right now. I worked with their publisher at Time Inc. and he is a very smart guy. I hope he and his team can figure this out. I would be very sad if Wired ends up a casualty of the recession.
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